Bottled-in-Bond

Jack Daniel’s Bonded Series is a super-premium line of whiskeys crafted to meet the exacting standards of the Bottled-in-Bond Act of 1897. I contributed to the rollout of this bold new offering, helping to highlight its rich character and heritage through impactful campaigns and creative executions.

This portfolio showcases campaign development, art direction, social media, and POS tools created to introduce and promote the Jack Daniel’s Bonded Series to its discerning audience.

THE WORK:

AGENCY: FCB Chicago

  • Campaign Design

  • Art Direction

  • Photo Direction

  • POS/Signage